ARLEN Group’s visual identity and designations

This document sets out the rules for the use of the designations and trademarks of the ARLEN Group, in particular word and word-and-design marks, owned and protected by ARLEN S.A. z siedzibą w Warszawie, ul. Branickiego 17, 02-972 Warszawa, with its registered office in Warsaw, ul. Branickiego 17, 02-972 Warsaw, entered into the Register of Entrepreneurs kept by the District Court for the Capital City of Warsaw, XII Commercial Division of the National Court Register under KRS no. 0000125086, NIP 526-10-39-877, REGON 011346610, with a share capital of PLN 2,213,300 (fully paid) (hereinafter: „Company”).

The designations that are registered trademarks (or are otherwise protected under laws on combating unfair competition and under copyright and related rights) include, in particular, the following trademarks registered with the Polish Patent Office:
– the word-and-design mark ARLEN (exclusive right no. R.377979),
– the word mark Arlen (exclusive right no. R.353243),
– the word-and-design mark ARLEN S.A. (exclusive right no. R.157190),
– the word mark SALUT (exclusive right no. R.239653)
(hereinafter: the “Mark” or “Marks”).

Any use of the above designations without the Company’s prior written consent is prohibited.

Rules for Using the Marks

The ARLEN Group’s designations may only be used in a manner that is consistent with their intended purpose, visual standards, and the reputation of the Group.

Use of the Marks is permitted only:

  1. based on prior, explicit consent from the Company given in writing or in documentary form,
  2. by the media in an informational context (e.g., stock listings, press articles), provided due diligence is observed and it is ensured that the use does not imply sponsorship or affiliation without a factual basis,
  3. by partners, contractors, or subsidiaries exclusively based on written agreements or granted licenses.

The following uses are strictly prohibited:

  1. modifying, distorting, or adapting the Marks,
  2. using the Marks in a manner that may mislead as to any association with the ARLEN Group,
  3. using the Marks in contexts that are offensive to public decency, that could harm the Company’s reputation or undermine its credibility,
  4. using the Marks for advertising, promotional, or commercial purposes without the Company’s consent.

All materials in which a Mark is used (whether printed or digital) must preserve its graphic and color integrity in accordance with the ARLEN Group’s visual identity guidelines (if made available). Cropping, distorting, changing proportions or colors, or adding any graphic effects is not permitted.

Procedure for Obtaining Consent

Third parties wishing to use a Mark must obtain prior written consent from ARLEN S.A. by submitting a relevant request to the following email address: arlen@arlen.com.pl or mailing it to: ul. Branickiego 17, 02-972 Warsaw. The request should include:

  1. the applicant’s details,
  2. the purpose and context of the intended use,
  3. a draft of the materials in which the Mark is to be used,
  4. the proposed duration of use.

ARLEN S.A. reserves the right to refuse consent without providing a reason.