Rules for using the ARLEN Group’s markings and visual identification

This document defines the rules for the use of the ARLEN Group’s trademarks and signs, in particular the verbal and figurative marks, owned and protected by ARLEN S.A. with its registered office in Warsaw, Branickiego 17, 02-972 Warsaw, entered into the Register of Entrepreneurs of the District Court for the Capital City of Warsaw, 12th Commercial Division of the National Court Register, KRS No. 0000125086, NIP (Taxpayer Identification Number) 526-10-39-877, REGON (National Business Registry Number) 011346610, share capital: PLN 2,213,300 (fully paid up) (hereinafter referred to as the “Company”). Marks that are registered trademarks (or are protected under the provisions on combating unfair competition and on copyright and related rights) include, in particular, marks registered with the Patent Office of the Republic of Poland: the ARLEN word and figurative mark (exclusive right number R.377979), the Arlen word mark (exclusive right number R.353243), the ARLEN S.A. word and figurative mark (exclusive right number R.157190), and SALUT (exclusive right number R.239653) (hereinafter referred to as the “Mark”, “Marks”).Any use of the aforementioned marks without the prior written consent of the Company is prohibited.
  • Rules for using the Mark
ARLEN Group trademarks may only be used in a manner consistent with their intended use, aesthetics, and the Group’s reputation. The use of the Marks is permitted only:
  1. based on the prior, express consent of the Company expressed in writing or in documentary form,
  2. by the media in an informational context (e.g., stock quotes, press articles) with due diligence and ensuring that the use does not suggest sponsorship or affiliation without a factual basis,
  3. by partners, contractors, or subsidiaries, solely on the basis of written agreements or granted licenses.
In particular, it is prohibited to:
  1. modify, distort, or adapt the Marks,
  2. use the Marks in a manner that may be misleading as to affiliation with the ARLEN Group,
  3. use the Marks in a context that violates good manners, may harm the Company’s reputation, or undermine its credibility,
  4. use the Marks for advertising, promotional, or commercial purposes without the Company’s consent.
All materials using the Mark (printed or digital) should maintain its graphic and color integrity in accordance with the ARLEN Group’s visual identification guidelines (if provided). Cropping, deforming, changing proportions, colors, or adding any graphic effects is prohibited.
  • Consent procedure
Third parties wishing to use the Mark are required to obtain prior written consent from Arlen S.A. by sending a request to the following email address: arlen@arlen.com.pl or to the following address: ul. Branickiego 17, 02-972 Warsaw. The request should include:
  1. the applicant’s details,
  2. the purpose and context of the Mark’s use,
  3. the design of the materials in which the Mark is to be used,
  4. the period of planned use.
Arlen S.A. reserves the right to refuse consent without providing a reason.